I thought dying was a reasonably reliable way of stopping your social-media activity. Apparently, even that may eventually become optional. Because Meta has been granted a patent for technology that could allow an AI to simulate a user of a social network when that person is no longer around. The patent has the wonderfully reassuring title Simulation of a user of a social networking system using a language model.
See here for more: https://www.businessinsider.com/meta-granted-patent-for-ai-llm-bot-dead-paused-accounts-2026-2?utm_source=chatgpt.com and https://patents.justia.com/patent/12513102?utm_source=chatgpt.com.
Basically, an AI could learn from the things you have posted, liked, commented on and interacted with, and then use all that information to behave a little bit like you. Sounds like typical AI. But then it gets interesting. The patent explicitly talks about situations in which somebody is absent from a social network for a longer period. Perhaps you have simply decided that spending three hours a day scrolling through Facebook isn’t actually improving your life. Fair enough. But the patent mentions another possible reason for your absence. You might be dead. And your AI version could potentially carry on.
I find this a genuinely bizarre idea.
Now, I can imagine some situations in which technology like this could actually be useful. Someone who knows they are seriously ill might want a few messages to appear after their death. A birthday message for their children, perhaps. A final note to friends. Maybe even a couple of posts saying goodbye. We already do something similar with letters and videos.
But there is quite a big difference between:
“Here are five messages I wrote before I died. Please publish them afterwards.”
and:
“Here is an AI that has studied everything I ever posted. Just let it carry on being me.”
The first is still you. The second is somebody’s statistical approximation of you. That difference becomes even more interesting when money enters the picture. Imagine that you have built a very successful social media account. Perhaps you have thousands of followers. Every post generates hunderds of comments, likes and shares. People spend time looking at your content. The platform serves advertising around all that activity. Your account has commercial value. Then one day you stop posting. Perhaps you simply decide that social media is no longer for you. Perhaps you disappear for what the patent calls a longer period. Or perhaps you die.
Normally, that would mean the end of the content stream. No more posts and no more comments. So, no more engagement. And obviously: No more advertising around all that engagement. Unless, of course, an AI version of you could simply continue. And that is where I start to feel rather uncomfortable about this idea.
To be absolutely clear: having a patent does not mean that a social network is about to introduce this. Companies patent enormous numbers of ideas that never become actual products. At least not yet. But the patent does make the possibility technically and commercially imaginable. And once you look at it that way, some fairly strange questions appear. If the AI keeps posting after I have left a social network, are those still my posts? If it responds to somebody, have I responded? When a racist or otherwise offensive message appears on my account, how do I prove that it wasn’t posted by me, but by an AI? If it expresses an opinion I would probably have expressed, is that my opinion? And who decides when it should stop?
There’s something else I find particularly odd about all this. For years, a lot of people have been putting enormous amounts of themselves into social networks: photos, conversations, friendships, opinions, jokes, arguments, interests, political discussions, holiday pictures, and thousands upon thousands of small signals about who we are. Until now, we mostly thought of that as data about our past behaviour. AI potentially turns it into something else: training material for a future version of ourselves.
I’m not on Facebook, but I can imagine that, for many people, a Facebook profile used to be something of a digital archive. You could scroll back and see what someone actually said ten years ago. An AI-generated account would be fundamentally different. It could start producing things that the original person never said at all. Perhaps they would have said them. Perhaps not. We will never know, will we?
I suspect there will eventually be useful applications for this kind of ideas. Used deliberately and under the control of the person involved, it might even become a fascinating new way of leaving something behind. But an automated social-media ghost that continues generating engagement because its owner is “absent for a longer period”? That sounds considerably less appealing. Especially when the platform running the ghost also happens to make money from keeping people scrolling, commenting and watching.







